Gen Leads

  You would be forgiven for thinking that in a digital marketing focused world that  outbound marketing  has little to no relevance.  But outbound marketing is more effective than ever in 2020, with this marketing technique is making a comeback, which will only increase in popularity as a result of the oversaturation and overcrowding of inbound marketing channels like social media. Inbound Marketing Challenges It’s easy to see that businesses of all shapes and sizes are increasing efforts to capture digital traffic. Digital marketing is now enormously competitive given that the online world provides an easy platform for prospects to connect with businesses, however, this advantage has long since been nullified now that almost every business has taken to the internet. With very few businesses nowadays without an online presence, your social media and PPC efforts can be easily lost in the crowd. Whilst digital marketing can be great at drawing through inbounds leads, i...

Outbound Marketing uses a team of highly trained professionals to reach out to potential clients and turn them into sales leads. This marketing technique is vital for SaaS companies as it involves the necessary human interaction which will help build rapport with your clients. In utilizing well-trained professionals, you will connect with people and businesses to present your unique value proposition and detail how your service can alleviate any challenges they may be facing. As people find value in human interaction, through using this technique, you will build trust of the potential client far more quickly than that of non-human connections such as social media and relying solely on inbound marketing techniques. The number of SaaS companies grows exponentially every year. This ever-growing competition increases the need for SaaS companies to stand out from the digital crowd and be that ‘point of difference’. Such uniqueness can safeguard your company’s performance, profitability and ...