Do I choose an inbound or outbound marketing strategy for lead generation?
Do I choose an inbound or outbound marketing strategy for lead generation? Should I pursue an inbound or outbound marketing strategy? The answer is.. BOTH! The next part of this question is generally: What inbound or outbound marketing should I be doing for my business? This is where the answer is not so simple. Every business has different. Inbound might be great for one business and outbound might be great for another. That said think of a lead generation as a circle. You need both inbound and outbound lead generation to complete the circle. You should use a combination of both inbound and outbound marketing strategies to get the best results for your businesses. The great thing about an inbound lead generation is that this strategy is still working when you are not. The bad thing is you need to be patient as it does not happen overnight. The great thing about an outbound lead generation strategy is you start talking to clients immediately and hopefully are able to