Gen Leads

  According to a survey, data will increase tenfold by 2020. So it's no surprise that many organizations are struggling with data health. This article outlines the essential data cleansing steps to reduce the risks of bad data. Your team could be spending as much as sixty per cent of their time on doing anything but developing new features or products because they're so focused on dealing with your companies garbage code and bad database schemas! As more junk gets pumped into your database, developers find that traditional – and often very manual –   database cleansing   techniques are no longer up to the task. The problem becomes harder when non-developers, who don't have the requisite tools or skills, try to work with bad data or clean it up themselves. So here are five key database cleansing steps you should follow for better data health.  Standardize Your Data As your business grows, manual data entry tasks become prohibitively expensive. There's no scalability i...

Outbound Marketing  is key for creating a competitive edge that businesses need in the todays’ digitally focused market. Outbound lead generation is a must to ensure your business stands out their competitors and is noticed! Here are the top  5 reasons why outbound marketing is essential for your business . Generating Leads Outbound  lead generation services  uses an approach that connects businesses with potential customers. Through understanding the needs of your customers an effective lead generation strategy can be created and implemented. In this strategy your business would reach out via tele-based communication to your target audience.During the call you would quickly identify the pain points of those potential customers and then offer a suitable solution. This generates opportunities to convert more prospects into leads and potential sales, increasing your businesses sales growth, performance and profitability. Lead Qualification Some lead generation strategi...

  For example, your LinkedIn profile tells me about your experience, skills, and hobbies. Your Twitter feed tells me what you are doing today, maybe even what you had for lunch! Inbound marketers have never had more access to data about decision-makers, and they've never had a better set of tools for managing that data. And yet, most businesses are limping along with out-of-date and incomplete data in their databases. Here are seven suggestions for ensuring your database is driving your business forward and not holding it back. Audit your customer data Make sure you're on top of your customer service! Read all valuable information about customers and their needs that any other relevant materials - including vision and mission statements, product descriptions, sales brochures, etc. It is essential to keep up with any communications sent by customers or generated even before they contact you! Newsletters or forums? You name it – make sure to read it before dealing with complaints...

  In many companies, employees at different levels are guilty of not having any proper procedures for a  client on boarding . This is especially true for customer-facing roles like sales and support, where many believe that the best way to find new clients is to take on each customer as it comes without ever making an actual plan for finding and acquiring them systematically. With customers being caught up with just trying to close the deal, sales and marketing teams tend to neglect new clients after bringing them on board. And when dealing with employees and HR managers, there isn't usually an adequately optimized set of steps outlined for their introduction into a company's culture. As one of the leading experts in current best practices across various industries, we recommend you contact us to provide you with strategies and tactics on how innovators like Airbnb use advanced processes when working with both customers and employees alike. What is Client on Boarding? Having a...

The quality of your data is the most critical element in any business intelligence strategy. There are plenty of ways to validate and cleanse your data so that it becomes more useful for all of the intended purposes, whether you're a startup or an established company. But, of course, just because you can collect information doesn't mean that it will be helpful or accurate! Content flawed with errors will cause more problems later on down the line, which is why verifying and correcting information is going to be a must no matter what kind of business you're running or what kind of data collection methods you use. Data cleansing services are tricky, and it's likely to leave mistakes within the finished product. Fortunately, you can employ artificial intelligence and machine learning to resolve this dilemma. They automatically capture spelling mistakes by correcting them so you can reuse that content with confidence. This post will examine the many ways in which they can h...

  In today’s current environment, given the accessibility to computers, the rapid rise in technological advancements in countries across the world, and the ever-growing application of smartphones, individuals are accessing the internet more conveniently and more frequently. It comes as no surprise then, that marketers responded to these developments by increasing their use of digital marketing strategies to attract this modern consumer, after all, the number of internet users surpassed 4 billion in January 2020 Digital marketing channels such as social media have opened up new opportunities for buyers to conduct independent research of products online before buying, therefore it makes sense to leverage from this consumer choice and catch some of the immense web traffic and the profits it could bring. But in today’s current environment, with well over 60 million business pages on Facebook, 30 million business pages on LinkedIn & 25 million business pages on Instagram it’s not su...

  Data quality is the word of the day. Without the correct data, your company can suffer loss from an absent brand value. Let’s find out why  database cleansing   or   database creation  is compulsory for every enterprise.  Database cleansing  is the solution if you deal with inaccurate, incomplete, incorrect, or irrelevant data. Your corrupt data will be noticed and then corrected, deleted, replaced, or edited in this process. When you have clean data, it adds significant value to your business. Your business won’t have to deal with the issues like errors in invoice data, shipment to wrong customer addresses & processing inaccuracies. Any enterprise can have a range of advantages and a decrease in operational costs.  Here is the list of the top 5 benefits of database cleansing: Better Decision Making To correct your enterprise, you need to derive it from accurate customer data. When your data doubles every 12-18 months, errors increase, this ...