How To Follow-up After An Event To Ensure Post Event Success
“Diligent follow-up and follow-through will set you apart from the crowd and communicate excellence.” – John C. Maxwell, best selling author of “The 21 irrefutable laws of leadership.” Why do you exhibit at a conference or hold an event in the first place? What are you setting out to achieve? In most cases, it’s your opportunity to meet with, connect and win new outsourced business . You invest time and thousands of dollars to be there, you have great conversations, then you get back to the office and realise that you’ve got so much to catch up on, regardless of all the new relationships you’ve started. You physically don’t have the time to make 30 or even 100 calls, (sometimes 500!) you simply just send out an email and hope the people that like you, will respond and buy your product or service. Except after an event, every attendee will get an email from from a sponsor/exhibitor that they visited and they will also have their own busy lives to get back into. T...