Gen Leads

  It is an established fact that human beings are highly social by nature. We all crave social interaction, which as research shows, is critical for our health and well-being. However, we’re also living in the age of digital communications that has made us more isolated than ever. Take the use of social media, for instance. Despite the incredible popularity and growth of social media, it has reduced one-on-one human interaction. The fact is that communicating via social media is no substitute for human interaction. With our smart devices and the internet at our fingertips, we should be better connected than ever,s but it has limited face-to-face communication, which has its own charm. Read on to learn why human interaction is crucial for your health and well-being: Mental Health and Social Interaction Human interaction is critical for fostering good mental health. It allows us to cope with stress better. Having a circle of kind and empathetic people around that you can trust is ne...

  The current slowdown in business is affecting everyone, especially small businesses, and employees. Small businesses are finding it increasingly harder to survive while ordinary people are now filing for unemployment benefits in record numbers. Leading international bodies are painting a grim economic scenario that will have a serious financial impact on everyone. However, you must bear one key fact in mind. No matter how dire the situation, this economic mayhem will end as abruptly as it started. You must direct your marketing effort towards business success in the right channel to take advantage of this upcoming opportunity.  You must understand that a time will come when the situation is normalized and everything will return to normal as it once was. It is only the farsighted ones who take advantage of opportunities as they arise that will prosper when the economic turmoil is over once and for all. Instead of groaning over your losses and worrying incessantly about the pr...

  All business owners and managers should know why relationships matter for business growth. You can realize much faster  sales growth  and help your prospects to move faster through the sales funnels if you remember to nurture a positive relationship. Why Business Relationships Matter The human factor is much more important for sales and business growth than what many believe. This is particularly true if you are in a highly competitive niche and vying with others for greater market share using similar products and services. The truth is that competition is everywhere and is absolutely inescapable. There are many others who may be offering very similar goods and services as you are. In fact, they may be providing better quality and a wider range of goods and services. In such a case, how can you prevail upon prospects to buy from you rather than others? Under such circumstances, you have to increase your visibility and bring your brand to life if you want prospects to ta...