Lead Nurturing is About Relationship Building not Selling
Lead Nurturing is About Relationship Building not Selling Can you guess what is common among all popular, growing, and leading brands? They all focus on nurturing their leads so that they can build trust-based and long-lasting relationships with their customers. That’s right; to run a successful business, it is crucial to focus on customer relationship building rather than selling. And for this, you need to invest in a solid lead nurturing strategy. Lead nurturing allows your business to attract, connect with and convert first-time customers into long-lasting customers by winning their loyalty. With an ever-increasing base of existing customers, you can significantly lower your business costs and increase your profit margins. This is clearly evident from the fact that customer acquisition costs a business 5 times more than customer retention. Also, studies also suggest that a 5 percent increase in customer retention rate can boost business profits by nearly 25 to 95 percent....